Since November 2021 I have run @nugrahalabib, telling tech and lifestyle stories calmly enough that anyone stays to the end. The "dating with technology" series under #pacarcanggihku passed 40.9M views, the account reached 100K followers in under 1.5 months, and its top video hit 15.9M views.
The account
Technical specifications are hard to sell to a mass audience, and most tech content solves that by shouting. In November 2021 I started @nugrahalabib to try the opposite: tech and lifestyle stories told calmly enough that a non-technical viewer stays to the end. I run the account end to end, from the idea and the script to shooting, editing and the brand side.
Dating with technology
The signature format became "dating with technology", published under #pacarcanggihku. Each video is a short, everyday story that brings gadgets and technology into a relationship setting, so the features make sense without a spec sheet on screen. The hashtag has passed 40.9 million views.
One idea, one hook and one concrete example per video.
How fast it grew
100K
followers
in under 1.5 months
2.5M
views a month
on average
40.9M+
views
on #pacarcanggihku
130K+
followers today
4M likes
The account reached 100,000 followers in less than a month and a half, and it has averaged about 2.5 million views a month. The biggest single video reached 15.9 million views and 1.6 million likes.
The series on video
Nine videos from the #pacarcanggihku series, posted when the account was still called @cuanincuy. The smart speaker plays my partner: it wakes me up for class, reminds me to fill up the tank, turns my room to gaming mode, all the way to graduation day. The first one is the most watched.
Brand campaigns
The audience made the account a channel for brands. Campaigns so far include consumer tech, fintech, beauty and household products:
Brands I have worked with
ASUS
ROG
Philips
CapCut
Bibit
Bardi Smart Home
Scarlett
Makarizo
Ripple Indonesia
Apex Warrior
T3 Tech Group
Loxus Cleaner
ASUS, ROG, Philips, CapCut, Bibit, Bardi Smart Home, Scarlett, Makarizo, Ripple Indonesia, Apex Warrior, T3 Tech Group and Loxus Cleaner.
Official Shopee creator and affiliate
From May 2022 to June 2024 I was an official Shopee content creator and affiliate. Shopee invited me to its office, signed me under contract and paid me directly for two years. I made review videos of tech and lifestyle products, with affiliate links that took viewers straight to the product page.
The craft behind it
- Writing first: a copywriting course from Skill Academy by Ruangguru (Certificate of Excellence, 2020) gave me the persuasion structure the series still uses.
- Everything in house: idea, script, shooting and editing, so the account can post consistently instead of chasing one-off hits.
- Stories over specs: every product is explained through a situation the viewer already knows.
What content taught me
Distribution taught me more about product than any course did. If 130K+ people can follow a technical idea in sixty seconds, a board can follow it in a meeting, and the same discipline of one idea, one hook and one concrete example now shapes how I pitch Spead AI and AgentBuff.
Planning a campaign?
Send the product, the goal and the timeline, and I will reply with a proposal.
Questions people ask
- @nugrahalabib, a tech and lifestyle account he has run since November 2021, with 130K+ followers and 4M likes.
- The hashtag of Nugi's "dating with technology" series: short everyday stories that bring gadgets and technology into a relationship setting. It has passed 40.9 million views.
- It reached 100K followers in under 1.5 months and averages about 2.5M views a month; the top video reached 15.9M views and 1.6M likes.
- ASUS, ROG, Philips, CapCut, Bibit, Bardi Smart Home, Scarlett, Makarizo, Ripple Indonesia, Apex Warrior, T3 Tech Group and Loxus Cleaner, and he was an official Shopee creator and affiliate from 2022 to 2024.
- Send the product, the goal and the timeline through the contact section of nugrahalabib.com, and you will get a proposal with format, deliverables and reach.
