# TikTok @nugrahalabib > Tech and lifestyle content on TikTok: 130K+ followers, the #pacarcanggihku concept with 40.9M+ views, and campaigns for ASUS, ROG, Philips, CapCut and Bibit. Since November 2021 I have run @nugrahalabib, telling tech and lifestyle stories calmly enough that anyone stays to the end. The "dating with technology" series under #pacarcanggihku passed 40.9M views, the account reached 100K followers in under 1.5 months, and its top video hit 15.9M views. - Pioneer of the "dating with technology" concept: #pacarcanggihku, 40.9M+ views. - 100K followers in under 1.5 months; top video 15.9M views and 1.6M likes. - Campaigns for 12 brands, plus two years as an official Shopee creator and affiliate. - 130K+ followers - 40.9M+ #pacarcanggihku views - 15.9M views on the top video - Role: Content Creator - Period: Since Nov 2021 - Stack: Video storytelling, Audience growth, Brand partnerships, Copywriting, CapCut, Affiliate marketing - TikTok: @nugrahalabib (https://www.tiktok.com/@nugrahalabib) **TL;DR** Nugraha Labib Mujaddid (Nugi) has run the TikTok account @nugrahalabib since November 2021: tech and lifestyle content with 130K+ followers and 4M likes. He pioneered the "dating with technology" concept under #pacarcanggihku (40.9M+ views), reached 100K followers in under 1.5 months, and has run campaigns for brands such as ASUS, ROG, Philips, CapCut and Bibit. ## The account Technical specifications are hard to sell to a mass audience, and most tech content solves that by shouting. In November 2021 I started @nugrahalabib to try the opposite: tech and lifestyle stories told calmly enough that a non-technical viewer stays to the end. I run the account end to end, from the idea and the script to shooting, editing and the brand side. ## Dating with technology The signature format became **"dating with technology"**, published under **#pacarcanggihku**. Each video is a short, everyday story that brings gadgets and technology into a relationship setting, so the features make sense without a spec sheet on screen. The hashtag has passed **40.9 million views**. > One idea, one hook and one concrete example per video. (The rule behind the series) ## How fast it grew - **100K** followers (in under 1.5 months) - **2.5M** views a month (on average) - **40.9M+** views (on #pacarcanggihku) - **130K+** followers today (4M likes) The account reached 100,000 followers in less than a month and a half, and it has averaged about 2.5 million views a month. The biggest single video reached **15.9 million views and 1.6 million likes**. **The top video** - Views: 15.9 million - Likes: 1.6 million - Comments: 16.3 thousand - Shares: 24.2 thousand - Saves: 53.7 thousand ## The series on video Nine videos from the #pacarcanggihku series, posted when the account was still called @cuanincuy. The smart speaker plays my partner: it wakes me up for class, reminds me to fill up the tank, turns my room to gaming mode, all the way to graduation day. The first one is the most watched. 15.9M views, 1.6M likes "Wake up, handsome, you have class in ten minutes" Getting ready: "Don't forget to fill up the tank" Heading out: she switches off the lights, AC and computer I left on Homework time, and she plays a song instead Phone on silent so nothing gets in the way of my schedule Lights on by voice, a new graphics card, and a flat tyre on the toll road at night "Morning, I just woke up", a scolding, then off to the mosque Graduation day ## Brand campaigns The audience made the account a channel for brands. Campaigns so far include consumer tech, fintech, beauty and household products: **Brands I have worked with** - ASUS - ROG - Philips - CapCut - Bibit - Bardi Smart Home - Scarlett - Makarizo - Ripple Indonesia - Apex Warrior - T3 Tech Group - Loxus Cleaner ASUS, ROG, Philips, CapCut, Bibit, Bardi Smart Home, Scarlett, Makarizo, Ripple Indonesia, Apex Warrior, T3 Tech Group and Loxus Cleaner. ## Official Shopee creator and affiliate From May 2022 to June 2024 I was an **official Shopee content creator and affiliate**. Shopee invited me to its office, signed me under contract and paid me directly for two years. I made review videos of tech and lifestyle products, with affiliate links that took viewers straight to the product page. ## The craft behind it - **Writing first**: a copywriting course from Skill Academy by Ruangguru (Certificate of Excellence, 2020) gave me the persuasion structure the series still uses. - **Everything in house**: idea, script, shooting and editing, so the account can post consistently instead of chasing one-off hits. - **Stories over specs**: every product is explained through a situation the viewer already knows. ## What content taught me Distribution taught me more about product than any course did. If 130K+ people can follow a technical idea in sixty seconds, a board can follow it in a meeting, and the same discipline of one idea, one hook and one concrete example now shapes how I pitch Spead AI and AgentBuff. **Planning a campaign?** Send the product, the goal and the timeline, and I will reply with a proposal. Source: https://nugrahalabib.com/work/nugi-tech-content Author: Nugraha Labib Mujaddid (https://nugrahalabib.com) Published: 2026-09-21. Updated: 2026-09-25.