https://nugrahalabib.com/writing News, research and playbooks from my work. en https://nugrahalabib.com/writing/expertise-economy-contextual-rag https://nugrahalabib.com/writing/expertise-economy-contextual-rag Tue, 10 Mar 2026 00:00:00 GMT Why generic language models fail on internal context, how a contextual RAG engine with a self-correction loop fixes that, and what the Spead AI pilot showed: document creation cut from five hours to about forty minutes. https://nugrahalabib.com/writing/bottled-water-sustainability-study https://nugrahalabib.com/writing/bottled-water-sustainability-study Tue, 20 Jan 2026 00:00:00 GMT A co-authored paper in Jurnal Lentera Bisnis (January 2026): 183 private-university students in Tangerang show that convenience and risk perception drive bottled water, while knowledge and refill stations reduce it. https://nugrahalabib.com/writing/google-for-startups-2025 https://nugrahalabib.com/writing/google-for-startups-2025 Mon, 15 Dec 2025 00:00:00 GMT In December 2025 I graduated with the Caliana team from the first cohort of the Google for Startups: AI Solution Lab Program 2025, bringing Spead AI, its Google Cloud architecture validated, with compute access and mentorship. https://nugrahalabib.com/writing/dating-with-technology-playbook https://nugrahalabib.com/writing/dating-with-technology-playbook Tue, 18 Nov 2025 00:00:00 GMT How one content concept, treating gadgets as characters you are in a relationship with, took @nugrahalabib from zero to 100,000 followers in about six weeks, and what I would ask of a brand that wants to use it. https://nugrahalabib.com/writing/copywriting-persuasive-psychology https://nugrahalabib.com/writing/copywriting-persuasive-psychology Tue, 05 Aug 2025 00:00:00 GMT Six principles I use to turn specification sheets into copy that people act on, learned from a certified copywriting course at Skill Academy by Ruangguru in 2020 and tested on a technology audience ever since. https://nugrahalabib.com/writing/cumlaude-architecture-undip https://nugrahalabib.com/writing/cumlaude-architecture-undip Mon, 20 Dec 2021 00:00:00 GMT In December 2021 I completed a Bachelor of Architecture at Diponegoro University cum laude with a 3.65 GPA, specialising in green building and tourism design, with a four-star beach resort in Jepara as the graduation project. https://nugrahalabib.com/writing/bim-allplan-certification https://nugrahalabib.com/writing/bim-allplan-certification Sat, 20 Jun 2020 00:00:00 GMT In June 2020 PT Wijaya Karya (Persero) Tbk certified me in BIM Building Modeling with Allplan: five steps from a one-storey house to the structure, services and reinforcement of a high-rise.